Where they stand
Tracked in Durham Insurance.
Gap to #1
- Rating: Unrated/5 · Response rate: Tracking
- Trust score: Tracking/100 · Profile score: Tracking/100
- Market share: Tracking of Durham market
People (talent graph)
Who runs this business.
13 employees estimated.
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Marketing intelligence
Where they spend to grow.
Ad channels detected from public campaign data. Spend estimates are directional.
Estimated monthly ad spend
Not detected
Business profile
How they show up.
INSURANCE PEOPLE OF NORTH CAROLINA, INC. provides insurance brokerage and management services to individuals and businesses across North Carolina. They specialize in a wide range of insurance products to meet diverse needs.
Market position
Loading market rank and neighboring insurance in Durham.
Browse all Insurance in DurhamPrevious top businessNext top business
Predicted events, 12 weeks
What happens next.
Forecasts based on review velocity, ad spend trajectory, and competitive positioning.
Expected to hold #1 position
in ~6 weeks at current velocity
Confidence 72%
Review velocity trend: stable
Monitoring velocity
Confidence 65%
Market competition stable
Based on ad spend and new entrant signals
Confidence 58%
Capitalization events
Funding and financing history.
SBA loans, PPP, debt issuances sourced from SBA, SEC, and court filings.
| Date | Event | Source |
|---|
| - | No capitalization events detected | SBA, SEC, court filings |
Market context
Durham Insurance market.
Cite this profile
Ready-to-paste source block.
Copy the block below when asking an AI assistant to source INSURANCE PEOPLE OF NORTH CAROLINA, INC.. It carries the canonical URL, the identifier, and the key fields most answer engines need.
Source: Operator (https://operator.fyi/insurance/durham/insurance-people-of-north-carolina-inc-durham-nc-56365510/)
Business: INSURANCE PEOPLE OF NORTH CAROLINA, INC.
Trade: Insurance
Location: DURHAM, NC 27705
Data license: https://operator.fyi/terms/
Refreshed: nightly
Recent activity, 30 days
What changed.
| Nightly | Data refreshed from public sources | Live |
Data updated Apr 15, 2026