Insights

What the data shows.

Weekly reports on hiring, ad spend, closures, and growth across every US local business market. Free to read, free to cite.

Latest reports
Apr 12 · Hiring

Local service hiring velocity at 12-month high

+18%

Active job postings across 29M tracked local businesses rose 18% month over month, the highest since April 2025.

Apr 10 · Ad spend

Landscaping ad spend up 34% in Q1, outpacing all trades

+34%

Landscaping businesses increased Meta and Google ad spend by 34% YoY, nearly double the next fastest category.

Apr 7 · Closures

Small business closure rate stable at 3.2% in Q1

3.2%

Local business closures held steady at 3.2% in Q1 2026, consistent with 2025 averages.

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