One formula, nightly compute, public sources. Auditable by design.
Formula
Aggregate rating, review count, review velocity, and response rate across Google, Yelp, and Facebook. Weighted by recency; reviews older than 24 months count for half.
Position within the business's primary category in its primary city. Computed from a blended score of rating, reviews, and financial signal. Multi-category businesses are ranked in each category independently.
Estimated annual revenue band from public indicators: licenses, permits, jobs listings, fleet size, web traffic. Published as a midpoint, not a precise figure.
Share of Google reviews and messages responded to within 72 hours over the last 90 days. Heavily penalizes ignored negative reviews.
Active hiring, employee headcount stability, and open-role diversity inferred from job boards. A proxy for operational health.
Depth of Kai (our agentic intelligence) coverage: structured data completeness, Google Business Profile freshness, schema quality, AI-visibility answers.
Change log
| Version | Date | What changed |
|---|---|---|
| v2.3 | 2026-04-19 | Kai coverage added at 10%; Reviews weight reduced from 30% to 25%. |
| v2.2 | 2026-02-01 | Financial signal introduced (20%), replacing static size buckets. |
| v2.1 | 2025-11-10 | Response rate window narrowed from 180 days to 90 days. |
| v2.0 | 2025-09-01 | Multi-category scoring shipped. Businesses now score in each category. |
| v1.0 | 2025-05-01 | Initial BHS formula. |
FAQ
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