2. REI (outdoorgear) in Madison, WI
Operator computes a Health score continuously. It is the one number that tells you if this shop is winning, losing, or steady. Here is how REI broke down on Apr 24, 2026.
Operator ranks every outdoorgear in Madison continuously using reviews, response rate, and local market share.
The numbers tell one story. The photos tell another. Images are indexed from Google Business Profile, the public website, and connected social profiles.
Operator has not indexed public photos for REI yet. Find your listing to add photo proof of your crew, equipment, and completed work.
Find and add photosReviews pulled continuously from Google, Yelp, and Meta. Aggregate weighted by recency and source authority.
The questions people ask before they call.
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