Mark Ellman was one of the 12 founding chefs of the Hawaii Regional Cuisine movement, helping solidify Hawaii's place on the culinary map. In 1987 Mark and his wife Judy opened Avalon in Lahaina, Maui, their first of many local eateries. Thru the 90’s the couple kept busy raising their daughters Ariana and Michelle while opening a chain of restaurants called Maui Tacos. Eventually, they brought on their daughters to come work with them at Mala and Ocean Tavern, followed by Mark's sister Gerry who joined the family business when they opened Honu Pizza and Seafood.
Operator computes a Health score continuously. It is the one number that tells you if this shop is winning, losing, or steady. Here is how Frida's Beach House broke down on May 24, 2026.
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